While 2023 saw many of the industry's usual suspects churning out more and more franchise entries, be it Marvel's 'Guardians of the Galaxy: Volume 3' or Universal Studios 'Fast X' (the eleventh, yes, eleventh Fast and Furious film), diminishing box office return seems to be on trend when it comes to big-budget-franchise-films. Contrary to this, despite being released surrounded by behemoth projects with established and recognizable characters, the movies that dominated most online film discussion over 2023 were arguably Greta Gerwig's 'Barbie', Christopher Nolan's 'Oppenheimer' and Sir Ridley Scott's 'Napoleon'.